Cecil's Fine Jewelry in Little Rock, AR Closed now

Reviews about Cecil's Fine Jewelry

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  January 11, 2019, by Shayne Gibbs
  I got engaged in March of 2016, and began the ring-buying process approx. 6mon before that. I didn't know much about diamonds/jewelry going into it, but I'm the kind of person that really likes to dive into a subject when I choose one. So I did my homework, then set out to visit multiple stores and see what they had to offer. I shopped at no less than 8 stores, and came away with the knowledge that Cecil's is the best game in town. I first started at what I felt would be the lower-end stores such as Kay's and Zale's (sorry, guys!), and my experience was about as expected. Not much selection, a moderate amount of knowledge, constant attempts at upselling. I also visited some very high-end stores that I will not name, and a few large chains ("He went to... lol). At each location, I told them what I was looking for, and what my budget was. Cecil's was the ONLY place that did not immediately bring me something outside of my budget. I'm serious. If I said I had $100 to spend, every other store immediately brought me something for $120. I felt more pressure at some places than others, and one place even began filling out a credit app for me after I had specifically said I would buy the ring outright! Why?? Cecil's NEVER did any of those things, and though I was dressed very blue-collar and had a modest budget, always treated me with great respect. Their selection was fantastic, and I saw some of the nicest loose diamonds here out of anywhere I visited. Both Becky and Erin helped me over the 3 visits I ultimately took to Cecil's, and as I looked more and more at their pieces, I really felt the quality at Cecil's was second-to-none. I eventually asked to see higher quality/larger stones, and they were very accommodating without ever pressuring me. I ultimately ended up spending over double my original budget when I found a stone that just blew me away, but it felt like MY decision the entire time (mark of a great saleswoman, right?!). I chose a diamond and ring separately, they helped me match two that would go great together, and always deferred to my judgment while helping me select something that I knew my lady would love. We've been back to purchase our wedding bands since then, and the service and selection has always been top flight. I would recommend Cecil's without a moment's hesitation, and I feel confident in saying after my shopping experiences all over town at several different levels of jewelry stores, Cecil's Fine Jewelry was the best experience, and I'm thrilled with my choice. tl;dr Highest quality jewelry, very knowledgeable staff, extremely low-pressure buying environment. Best choice, would and will return.